A Tribute to Colombian Sweets
Colombia is a country full of magical flavors that have been created with love by hands that have carried these recipes for generations. We partnered with Nicolás de Zubiría (Master Chef Colombia Judge), to travel around Colombia to discover all those secret recipes that only exist there and their creators. We used this inspiration to honor all Colombian flavor artisans and by creating a new line of products.
“We want to get inspired by the creations of our #ColombianDessertsArtisans to launch our new Helado Artesanal flavour”
We had different options that people could choose from. People voted on our website for their favourite and we launched the winner.
OOH
Effie Awards Winner | Bronze
Category: Product Launch