Cerveza Panama
Cerveza Panama is the most iconic beer brand in the Central American country.
It’s recognized for being a beer that includes everyone in the country, no matter their gender, race, or social status, Panama beer is the perfect excuse to be together.
The Brief
Cerveza Panama needed to launch a new product in the market with lower alcohol content. The problem is that our audience has a different perception of these products. They consider that their taste is not good, it’s not strong enough or it’s just a “beer for girls”.
The Solution
We told them that with Panama Artic, parties were going to be longer and more fun. The less alcohol content would bringer longer nights.
Vámonos de largo or in English, “All night long” with Panama Artic.
The Party Where Everyone’s Welcome.
Bouncer:
Have you ever wanted to get in but I didn’t let you?
Everybody is welcome now.
From the company’s president to the block’s president.
From the ones that leave everything on the field, to the ones that leave everything on the dance floor.
From the ones that save you by day, to the ones that save you at night.
Let’s go all night long with Panama Artic.
Everybody is Welcome Now!
Bouncer:
Have you ever wanted to get in but I didn’t let you?
Everybody is welcome now.
From the hippie to the frat boy.
From the hot ones to the ones who put out the fire.
From the one that fishes in the ocean, to the one that fishes anywhere.
Let’s go all night long with Panama Artic.
All Night Long
With Panama Artic
It’s finally here, the coldest, most refreshing, and easiest to drink beer. The party’s official beer!
Let’s go all night long with Panama Artic.