Love to Go by NIVEA Creme
There’s a common feeling around children when they’re away from mom for a long time known as “Homesick” or “Mamitis” in Colombia.How can NIVEA Creme fight a "virus" that we all have experienced at least once in our lives, especially in these times when we see so many busy moms that spend less time with their children due to their professional careers.
The Idea
We created a Nivea Creme Recorder Tin, a special device that would help children feel closer to their moms even when they weren’t there. This way moms could leave lovely messages that their kids could listen to whenever they want during the day.
The First Day of School
The first day of school is one of the most challenging ones for children and parents. This is a defining moment when their permanent bond gets temporarily interrupted to show that both are growing. We captured this feeling from a mom who’s experiencing this emotion for the first time to show how NIVEA Creme can help them to be together even when they’re away.
The Busy Mom
Many moms due to their professional careers have to spend less time than they’d like with their children. This is emotionally very impactful for both as they try their best to create more quality time full of positive memories. We captured these feelings from a professional mom who has experienced these situations multiple times. NIVEA Creme used a way to help them be closer even when circumstances don’t let them.