DIABLO IV - Those Were Not Stories
The Insight
Latino culture is shaped by myths and legends that come from oral tradition and the mystical stories that associate events with evil supernatural forces or dark entities. These stories are usually told by elders who are also authorities among Hispanic households, which makes the stories believable. Diablo IV is an opportunity to create a new one.
The Problem
DIABLO IV, the iconic video game franchise, was planning to launch its new version after a long pause. It needed to regain the confidence of its fans, especially in LatAm and the U.S. Hispanic Market.
DIABLO IV - Grandfather
DIABLO IV - Grandmother